VIDEOCON

SCRIPT

  VIDEOCON SMARTPHONE (Rs.5000- Rs.7000) TVC

                DURATION- 30 SECS.

       (Scene inside a home of a small town)

VISUALS-  Ek old couple apne bete ke bare mein soch rahe hain aur use yaad kar rahe hain jo abhi sheher mein naukri kar raha hai. Unki budhi aankhein use dekhne ko taras gayi hain, wo use dekhna chahte hain aur usse baat karna chahte hain.

Tabhi darwaaze ki ghanti bajti hai, the old man opens the door & finds a courier delivery boy standing on the door holding a packet.

Darwaaza band hota hai aur wo log packet kholte hain. Packet mein Videocon ka smart phone hota hai.

Wo apne purane cell phone se sim nikaal kar is naye Videocon smart phone mein insert karte hain aur apne bete ko call karte hain.

                                (Scene of an office)

VISUALS- A smart & handsome guy is busy working in the office. The same handset of Videocon smart phone is kept on his desk. His phone vibrates (display of its classy look ) & then rings.

V/O(Dad to Son)- Beta, ye phone bhejne ki kya zaroorat thi ?? Is budhape mein naye phone ka hum kya karenge ??

V/O(Son to Dad)- Papa, ye phone sirf baat karne ke liye nahin hai. Is mein aap meri aawaz sunne ke saath aap mujhe dekh bhi sakte hain.

The features & specializations of the smart phone are displayed in the ad. The price range of the smart phone is highlighted & emphasized.

VISUALS- Parents & son are having video chat with each other.

The ad ends with the display of logo of Videocon Mobile Phones.

V/O- “Rishton mein vishwaas jagaaye,

            Apno ko paas laaye.”